Picking a domain name is one of the most important things you need to do to start a website, but it’s also one of the most common things people forget to do. People often have trouble using their brand name or a word that has to do with the goods and services they offer. In addition, 500,000 new small businesses start up in the US every year, and 60% of them have a website. There is a lot of competition online, so someone else may already own the domain name you want.
If you’re feeling stressed out and need help finding an SEO-friendly domain name, our SEO business can help a lot. We promise it’s not hard. Just keep it basic and don’t think too much about it, and you’ll find the ideal domain name.
This blog will talk about different types of domain names, how to pick the best one for your site, and how your choice affects SEO. Let’s get going. We are a local SEO company in the US that offers a lot of different services, such as SEO, Google My Business (GMB), site design and redesign, and more.
Is your domain name important for search engine optimization?
Your domain name definitely has an effect on SEO.
You want a domain name that gets a lot of traffic, demonstrates that your business is online, and helps your brand’s reputation, whether you’re attempting to buy a domain name that fits your brand or keywords. The Search Engine Journal also found that the first organic result on Google has a click-through rate of 28.5 percent. This means you need a full plan to boost your rankings.
Your domain name’s SEO value isn’t the most important thing for raising your ranking score, but its overall effect may show how important it is. Let’s say you have a well-known brand or a domain name that matches what a user is looking for. In this case, it’s clear that your impressions and click-through rate will be high, which shows that search engines see your site as an essential and useful one. If you can choose a domain name that helps generate traffic to your site and keep it under control, you’ll see how it may have a good influence on all other parts of SEO, like a domino effect.
The best way to choose a domain name
You can choose a domain name that is focused on your brand or one that is optimised for keywords, as was said before. Each of these strategies has its own advantages, and some research might help you figure out which one is ideal for you. First, talk about these two options and pick the best SEO domain name for you.
Domain Names for Branding and Advertising
You may have noticed that most of the websites you visit use this method to choose a domain name for SEO. Your customers remember and recommend your brand. So, if they meet you in person or online, the first thing they’ll do is look up your company’s name.
You have to utilise at least one domain name for your brand, no matter what. If you wish to use them or send them to another domain, you have to own them.
A tiny number of well-known companies utilise domain names that are based on keywords. People acquire businesses because they know who they are and want to work with them. If Apple adopted the domain name worldbestsmartphone.com, do you think people would go on or search for apple.com?
People trust your brand. This trust makes more people want to visit your site, read your material, and share it, which boosts your SEO reputation and rating.
If you want a lot of clicks, here are several signs that you should use a branded domain name:
- It is a well-known and successful firm with a lot of customers.
- You have already begun to market your business and improve the reputation of your brand.
- Your brand comprises details about the services you offer, like tastycatering.com.
Keywords in Domain Names
When you look at SEO and how to choose a domain name, you might think that a domain name that is optimised for keywords is the ideal choice. In the end, keywords are an important part of every SEO strategy. When we talk about domain names, things are a little different.
A keyword-based domain name, such floridahairstylist.com, includes both location and services. These domains, on the other hand, don’t have the company’s name on them. Instead, they tell the user what they do and where their business is located.
You’re right that the keyword’s content is quite important because it says a lot about your business. Google, on the other hand, doesn’t trust domain names that are exact matches but don’t have a lot of keyword content on the site. We suggest mixing keywords with your brand if you’re sure you want to incorporate them in your domain. This will cover all your bases.
Extent of Domain Name
The length and size of your domain name don’t usually affect how well it ranks; it will show up in SERPs with all the other sites. On the other hand, if your domain name is long and hard to remember and type, you are much less likely to get direct traffic to your site.
Geographical Viewpoint: Chosen Domain Extensions
You should ask yourself if you would click on it to see if it is worth your time. You’re good to go if the response is yes.
How do you choose a domain name that is good for SEO?
Use domain extensions that are high-level
Before you buy a domain, you need to decide if a domain extension is right for your business. There are almost 1,000 domain extensions available in practically every domain name system, which makes it quite hard to choose one.
Experts believe that more than 49% of all domain names have the “.com” extension. You can also use standard domain extensions like “.org,” “.net,” “.info,” “.edu,” and so on.
We still think that the .com domain extension is the best choice for building a blog, a business, or any other kind of profitable website. When someone first tells us the name of the website, you might observe that we usually go to it with the .com extension. It’s because it’s so common.
You might be curious if choosing a.com domain name can help your SEO. There are, but the domain is what matters, not the extension. The idea of an extension was created to tell different types of web pages apart.
For example, the .com domain is for businesses and websites that make money. for example, facebook.com.
- .net: This extension was meant for sites that deal with networks, like php.net.
- The .edu extension is only for educational websites. For example, massachusetts.edu.
- The .org suffix is often used by non-profit organisations (NPOs), like WordPress.org.
We think it’s straightforward for you to figure out which domain extension is appropriate for your site. Use the .com domain if you want to make money from your website. If you’re still not sure what kind of extension is appropriate for your website, look at the distinctions between .net and .com domains.
Now, this is the problem.
A lot of people use the .com extension, and many of the best .com domains are already taken. In this case, you have to either create new domain names or utilise .net or .org.
Choose domain names that are well-known
Haven’t you ever wondered why a fresh website always ranks higher than an old one? The reason is that each website is more than just a website; each one is a brand. Search engines utilise “brand signals” to show high-quality articles on websites.
To explain more about what makes a domain name stand out and be a brand? To be honest, there are a lot of things that make them brandable, such as:
A brand name like google.com is unique and doesn’t mean anything in particular.
- It’s quite classic and easy to remember.
- It’s easy to say.
- It stands out from the rest.
For instance, the “facebook.com” domain seems to be easier to change than “TheNewBrandFacebook.com.”
To come up with new domain names, try adding keywords or odd suffixes. Just make sure the new domain name sounds like a well-known brand, like we said before.
Use short and exact domain names
Your domain name should be short, clear, and easy to remember. It’s easier to remember and say short domain names.
The best corporations in their field, like Google, Microsoft, Amazon, Apple, Twitter, and Facebook, have short, clear, and relevant domain names.
Research shows that the most common length for a domain name is about 12 characters. Your domain name needs to have between 6 and 14 letters.
There are exactly eight letters in the URL “Facebook.com.”
Don’t put hyphens in your domain name
It’s best to stay away from hyphens and numbers when choosing a domain name for SEO.
Hyphens and numbers make it harder to say things.
Think about the site Google.com.
It’s easy to remember that Google.com is a short and basic domain name. There is also a brand feeling to Google.com.
The company couldn’t have grown as quickly as it has if the name featured numbers or hyphens, like “Goo-gle.com” or “Number1Google.com.”
So, the easy advice is to keep it simple and not include numbers or hyphens when you pick a domain name for your website.
Make sure it’s easy to remember and type
Finding a domain name that is easy to remember is very important for your online success.
Visitors have a hard time typing in a long domain name like jjkmysitee.com. People don’t pay attention to items that are hard for them to recall.
Think about how your users will be confused by your domain name if they want to go back to your site and how they can end up on a different site if they spell your domain name wrong. This could be a big reason why your website doesn’t get enough traffic or your business isn’t making enough money.
Think about how Facebook, CNN, Google, Twitter, and other popular websites and businesses choose their domain names.
You should be able to tell that they all have one thing in common: they’re all easy to read and write.
In Summary
Choosing a domain name for SEO is easy as long as you don’t make things too complicated. Search engines like brands that users know and can readily connect with and remember. Your domain name should only be a small part of a bigger, more complete SEO approach. Don’t worry; it doesn’t have a big effect on your search ranking compared to other things.
